Press Release: "MyJihad" ads are up on Chicago buses! National campaign launch (VIDEO/PHOTOS)

Educational initiative to “reclaim Jihad from Muslim and anti-Muslim extremists alike”

(CHICAGO, IL, 12/13/2012) — On Friday, December 14, the Chicago office of the Council on American-Islamic Relations (CAIR-Chicago) will announce the launch of the “MyJihad” educational campaign at a press conference in the morning and at a community party in the afternoon.

MyJihad is an independent national initiative that seeks to share the proper meaning of Jihad as believed and practiced by the majority of Muslims. Jihad is a central tenet of the Islamic creed, which means struggling uphill in order to get to a better place.

WHAT: Press Conference for the official Launch of the MyJihad Ad Campaign
WHEN: 10:30 AM, Friday, December 14, 2012
WHERE: CAIR-Chicago Gallery, 28 E. Jackson Blvd, Chicago IL 60604

WHAT: Community Party for the official Launch of the MyJihad Ad Campaign
WHEN: 5:30 PM, Friday, December 14, 2012
WHERE: CAIR-Chicago Gallery, 28 E. Jackson Blvd, Chicago IL 60604

Earlier today, the official website was made live. The website includes detailed information about the campaign.

View MyJihad Website here: myjihad.org

On Monday, December 11th, the first bus ad campaign appeared on 25 Chicago buses.

See the official #MyJihad promo video below:

View the ads here: MyJihad Ads on Chicago Buses Live Shots

The MyJihad campaign was founded by CAIR-Chicago Executive Director Ahmed Rehab as an independent initiative, with initial sponsorship by CAIR-Chicago and with a view for various organizational or individual sponsorships in later stages. The campaign is expected to quickly take on a life of its own.

Volunteers working on the campaign include activists and students, but the majority of volunteers have come from a group of working mothers who are disturbed by the prospects of their children growing up in an environment of gross misinformation about Islam that sometimes spills into outright hatred such, as with the recent anti-Islam ad campaigns sponsored by hate blogger Pamela Geller.

The MyJihad campaign includes putting up public ads on buses and trains, as well as a social media component on Facebook, YouTube and Twitter, where users are asked to tweet what their Jihad (struggle) is using the #MyJihad hash tag. Thousands of users have already tweeted and thousands more have liked the Facebook page.

“We have been overwhelmed with the participation of people of other faiths tweeting their struggles,” said campaign volunteer and Naperville mom Angie Emara. “People of different backgrounds are finding a common language, they’re learning to see themselves in one another as they share similar expressions of their daily Jihad.”

The group hopes to follow up on the Chicago bus ad campaign with similar campaigns in New York, Washington, D.C., San Francisco, Houston, and Seattle.

Ahmed Rehab released the following statement:

“Jihad is a term that has unfortunately been widely misrepresented due to the actions of Muslim extremists first and foremost, attempts at public indoctrination by Islamophobes who claim that the minority extremists are right and the rest of us are wrong.”

“The MyJihad campaign is about reclaiming Jihad from the Muslim and anti-Muslim extremists who ironically, but not surprisingly, see eye to eye on Jihad. It is also about pushing for an intelligent and informed understanding of Islam and its concepts and practices in the media, the educational circles, and the public. Most of all, this campaign is about giving voice to our views, our practices, and simply put, our reality, a reality that is too big to be left out of the conversation.”

CAIR-Chicago is a chapter of America’s largest Muslim civil liberties and advocacy organization. Its mission is to enhance the understanding of Islam, encourage dialogue, protect civil liberties, empower American Muslims, and build coalitions that promote justice and mutual understanding.

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CONTACT:

CAIR-Chicago Executive Director, Ahmed Rehab, arehab@cair.com, 312.212.1520 or 202.870.0166
CAIR-Chicago Communications Coordinator, Aymen Abdel Halim, ahalim@cair.com, 312.212.1520